Confused! Work with a Freelance Graphic Designer or a Creative Agency

The firm you personal or work for issues to you. Collaborating with the suitable enterprise associate is essential in making certain the expansion of the model. So that you may be able the place you are attempting to determine if you could work with a contract graphic designer or with a inventive branding company. The roles of these two could sound the identical however they're very totally different. These are the important thing factors that differentiate them and can aid you make the correct choice. 

The complexity of the venture

A freelancer is normally specialised in a single or two areas to be an knowledgeable on this area, the place the web design company in India employs a bunch of people with totally different set of abilities. When the company receives a brand new venture, it turns into a collaboration of experience and information in advertising and marketing, branding, copywriting, shopper behaviour, color evaluation, net, digital, search engine optimisation, design and a lot extra.

So in case your job is a straightforward design work, it's best to decide on a contract graphic designer. Plus, it should additionally value you much less. Nonetheless, in case your job is advanced, equivalent to a full branding, net design or promoting marketing campaign mission, work with a inventive company that as the appropriate set of needed expertise to ship throughout platforms. As a result of we have now labored on a number of initiatives and in varied industries, we all know ship outcomes that create engagement. With a artistic company you're employed is allotted to a workforce of consultants and every specialist handles an allotted activity. The challenge comes collectively effectively and quicker.

The experience

A contract graphic designer focuses on its experience which is design. Nevertheless, when a artistic company takes your challenge, the workforce will consider advertising and marketing and branding earlier than beginning the design course of. They've the time and functionality to implement the perfect practices for all areas of your internet design & growth for instance (psychometric evaluation, consumer expertise, information administration, usability, search engine optimization, accessibility or structure). We take the time to optimise efficiency regardless of its complexity.

The dependability

Once you hand over your challenge to a freelance web/graphic designer in India you depend on one particular person due to this fact the dangers of non-completion of your venture may be affected by private points (sickness, household, and so on). Then once more, whenever you hand over your undertaking to a artistic company, you're employed with a gaggle of people. If one particular person is unavailable, this doesn’t have an effect on the completion of your mission as another person can take over.

The finances

As we beforehand talked about, freelancers normally have one or two core expertise which implies you will have to rent totally different freelancers for various tasks. In a long run, you will want to behave because the mission supervisor for all these totally different freelancers. It would find yourself being time consuming and costlier in the long term due to revision prices and delays. For a small mission, a freelancer may very well be good; however for advanced and vital initiatives it's best to work with an company. With a inventive company, you may have your mission supervisor, which suggests one level of interplay, who will handle each facet of your mission for you. The challenge supervisor is often your artistic director and can guarantee visible and message consistency. For instance with us, you pay for an agreed quote not by the hours to make sure you maintain management of your prices. Your mission will get accomplished extra successfully and quicker as a result of the crew of consultants can talk with one another all through the realisation. This implies much less errors and financial savings on revision charges.

Small inventive company versus giant artistic businesses

Working with giant businesses doesn’t imply higher outcomes, as most of them outsource to smaller inventive design companies like us. Why? Due to the quantity work they obtain or just to make bigger revenue margin. Their core staff focuses on the most important initiatives and so they use companions, contractors and freelancers to handle the opposite initiatives. Our boutique artistic branding company focuses on creativity, customer support excellence, constructing long run relationships and outcomes.

To summarise, good design is an funding and it'll present a backside line return in your funding. A artistic company presents a wider set of expertise than any freelancer can provide. Selecting to work with a contract graphic designer or a inventive company will rely of the significance of your undertaking. For a branding/rebranding or web site creation, work with a artistic company as design abilities gained’t be adequate to successfully full this mission. For a small challenge, flyer or brochure, work with a contract graphic designer and guarantee your advertising and marketing consultant manages the content material.

The largest mistake entrepreneurs make is to decide on low cost and inexperienced graphic designers on freelancer web sites to launch their enterprise with out defining their advertising and marketing technique. Your model defines the worth of your companies and merchandise. It's going to appeal to or repel your prospects. Efficient branding is essential for a profitable model launch.

To succeed that you must put money into fields which can be essential for the success of your small business, similar to branding. Experience comes at a price that shouldn’t discount. The price of hiring an inexperienced graphic designer can have longer damaging affect on your enterprise. If your corporation choices are all the time made primarily based on getting the most effective offers, you aren't right here for the long term.

Three Colors Rule is a boutique artistic & branding company that excels in each undertaking they undertake. The crew consists of gifted people with a various set of experience. They know tips on how to adapt to totally different markets. We concentrate on creativity, supply, customer support expertise, lengthy constructing long run relationships and outcomes. Our boutique artistic company is ready to ship excellent ends in a shorter period of time and a extra inexpensive payment than massive companies. With out a bureaucratic method, we successfully handle the model cohesiveness, stay open-minded whereas passionately creating.

Why You Should Use Social Media Monitoring Services

Organizations burn through a huge number of dollars attempting to persuade new clients to attempt their items or administrations. Be that as it may, winning one-time clients isn't a definitive objective. For most organizations, the best thing that can happen is that new clients will appreciate the experience so much, they'll return over and over.

 

Regardless of the estimation of rehash business, numerous associations still put the larger part of their time in new clients. With great client administration and key after-deals advertising, be that as it may, organizations can expand the chances that a first-time purchaser will return for additional. Through social media checking, organizations can recognize chances to build devotion and support deals.

 

Client Service and Marketing Meet

 

In an excessive number of organizations, advertising and client administration groups work independently; once in a while imparting about the work they're doing every day. The communications they have with clients are similarly essential, however, since clients can exclusively construct their acquiring choices in light of them. Promoting groups strive to change over clients, however the majority of that diligent work will be to no end if client administration groups are frightening those clients off.

 

The uplifting news is, a lot of this data is plainly noticeable on social media. Business pioneers can screen their social media connections and decide precisely where correspondence is separating. Not just would they be able to watch the diligent work promoting groups put in every day, except they can see what clients are stating and how representatives react to those exceptionally open remarks.

 

Social Media Monitoring

 

With such a variety of devices accessible to screen social media, organizations feel the weight to set up cautions so they can be proactive in their online endeavors. Be that as it may, as a rule, associations surrender it over to their advertising groups to track any online brand notice. Advertisers are incredible at getting the word out around a brand, yet a gifted client administration delegate has the foundation and preparing important to handle any online grumblings.

 

At the point when advertisers handle client protestations on social media, they regularly cut client administration groups out of the procedure. This can prompt disdain, and also perplexity, both of which can be terrible for client relations. Rather, warnings ought to be set to channel through a business' current programming setup, serving as tickets that are then allotted to proper colleagues for a reaction.

 

Incorporated Solutions

 

The initial move toward streamlining pre-and post-buy showcasing is to associate the arrangements utilized by advertising, deals, and client administration groups to oversee client communications. CRMs like Salesforce offer deals and advertising modules that can likewise track social media notice. Notwithstanding informing fitting colleagues of social media notice, delegates will have the capacity to see a client's past connections with their image on social media, which will thusly help them give more precise administration.

 

With today's helpdesk programming, social media notice can stream flawlessly from an online stage to the helpdesk, where they are allocated to the fitting party for a reaction. Showcasing messages can be steered to promoting colleagues and objections can go specifically to a qualified client administration administrator for reaction and determination.

 

Co-Training

 

One reason organizations see a gap between client administration and advertising groups is that they work independently. Organizations ought to empower normal cooperation between these groups, potentially notwithstanding permitting every colleague to go through a day working with the other group to perceive how they work. Strategies ought to be reliable between the two groups to ensure they comprehend the association's greater picture position on client relations.

 

Bunch preparing can be a compelling approach to make a more grounded security between client administration and advertising groups, particularly if members cooperate to think of answers for regular issues. Organizations ought to consider incidentally facilitating a retreat or gathering lunch meeting where both groups make tracks in an opposite direction from their work areas and meet as a gathering.

 

With the right instruments, a business can without much of a stretch oversee social media notice between its client administration and showcasing groups. Be that as it may, it's critical that notwithstanding separating approaching solicitations, organizations urge all groups to cooperate. At the point when client administration delegates and advertising groups work together, the outcome is a superior affair for clients, which can fortify a business' devoted client base. To know more about Social Media Management Services, kindly our website.

What is Unnatural Backlink As Per Google Guidelines

Every week there are more and more people receiving penalties from Google for unnatural links, and often these site owners were not aware that the links they were paying someone to build on their behalf were not acceptable in Google’s eyes.

In the past two years alone I have dealt with over thirty unnatural link penalties and from that experience of reconsideration request after reconsideration request it’s become obvious to see the types of links Google sends back as examples of unnatural links.

Whether you’ve received a penalty for unnatural links or you’re planning your next campaign it’s important that you understand what Google considers as a link scheme. Over time their guidelines have become a little less vague but they can still be open for interpretation.



In this post you will see some examples of links that Google has shown to be manipulative and part of the reason for a penalty being in place.

Buying or Selling Links that Pass PageRank

This is number one on the link scheme naughty list. Google just hates it when you buy and sell links and do not mark them as nofollow.

In the past, this was an efficient way to game the system, it was often hard to get caught but then Google got smarter and started seeing the same patterns again and again.

• The most obvious paid links will use commercial anchor text
• They will often be listed on pages under our sponsors/donors/advertisers
• They are quite often site-wide with links in the sidebar or footer

The “grey area” comes if you might have sponsored an event, paid to join a professional organization or donated to a local sports team. Of course many legitimate businesses will conduct these activities as part of their social responsibility and professional development schemes, therefore a few of these links in the grand scheme of things will not bring the whole wrath of the web spam team crashing down on you, it’s important to monitor the situation.

Offering Free Products or Services in Exchange for a Link

For a time businesses got around directly compensating bloggers with cold hard cash and would give bloggers free products, to keep, for reviews or perhaps send them gift cards or coupons as a method of persuasion.

For a long time companies have sent free products to journalists for review, such as computer games, gadgets, clothes and often the cost of posting them back wasn’t worth the time and money. In the UK and US this is a perfectly acceptable practice should the blogger mention in their post that they got to keep the product or they were compensated for the review by other means – however Google wants the blogger to mark any links in the post as nofollow.

About 7 months ago I was working on a link removal campaign with a client who sent a number of free gifts to bloggers to promote the launch of a new range. Within the goodies bags was a card asking the blogger to write about the promotion and of course the bloggers did, en masse, they were so happy with their gifts they posted photos of them and couldn’t help to mention them too. This resulted in over 120 links to the page of the new product line as well as some links to their homepage too.

Whether this sudden growth in links was detected by Google or the company was reported by a competitor remains to be seen, but it ended up costing them a lot to deal with.

But this isn’t purely just about free products after all. RapGenius thought their “affiliate” scheme by offering social shares (services) for links would be a sneaky way around that.

Of course this penalty wasn’t a big one in the grand scheme of things it did to get a lot of attention.

Advertorials/Sponsored Content

Advertorials worked for a long time. It was a good way to get a link from a newspaper website with a nice link back to a money page. A lot of newspaper websites were happy to publish them especially with the financial problems many have had in recent years due to the growth of the web it was easy money for them and they didn’t even have to write the content.

Of course if money is changing hands and the link is not necessary an editorially given one then the nofollow attribute should be applied.

The most well-known case in recent years was the Interflora penalty which lead to a blog post from Google reminding both publishers and businesses about making sure native advertisements do not contain followed links.

Excessive Reciprocal Link exchanges

Before Google, exchanging links with other webmasters was quite a common occurrence. In those days the search engines didn’t count links as votes and so it was quite common to swap links with your buddy or a complimentary business in the same town, it just made sense.

Once webmasters caught on to the fact that Google could be gamed by rigging the voting contest people setup links pages and sent thousands of emails to anyone and everyone. People would write scripts to automate the link exchange process and delete your link should you remove theirs.

Once Google said that they would devalue the links of people who are linking to one another, then people started offering three-way linking schemes i.e. you link to me and in return I’ll link to you from my other website.

Again there is nothing wrong with a lawyer linking to his accountant friend who works a few doors down, the problem is simply one of intent and scale. A few links from links or resource type pages aren’t going to hurt you.

Blog Networks

Sites such as Build My Rank were very popular with SEO’s prior to the first roll-out of Penguin. It was very cheap to obtain links from the sites in the network for as little as $2 and you had control over the anchor text ratios and which pages your links pointed to. The content was often spun and the sites had no clear theme they would post about fly fishing one minute and Payday loans the next.

Links with commercial anchor text

Google doesn’t like the fact that people use keyword rich anchors with their links. As I mentioned before this is an alarm bell that the link is not editorially given because it’s very rare for a site owner to link out with keyword rich anchors without being prompted to do so.

Large-scale article marketing

“Fire up the Spinner we’re building article directory links today!” was the battle cry in SEO agencies across the world in 2009.

Everyone loved article marketing it was just so easy and cheap. You could turn one single 400 word post on the benefits of air conditioning into dozens of links on various article directories in minutes. SEO tool providers were falling over themselves to sell us the latest tool to help scale the process. And if you were really luck someone with an AdSense farm would scrape your content and publish it on their own site links and all – organic links!!

Again building a few links on article directories was never really frowned upon too much it was simply the fact that SEO’s saw it as an opportunity to build cheap links and to stuff those links with commercial anchor text…



Since 2011 and the birth of Panda many of these sites have disappeared from the SERPs, and existence after all if Google won’t send the article directory traffic there is no way for them to make money from advertisers.

Scaled guest blogging

Some SEO’s have simply taken their article marketing techniques to a whole new level and applied them to guest posts.

I don’t need to hammer another nail in the proverbial guest blogging coffin, I think everyone with an SEO blog has done that so far. But just in case you have been living under a rock for the past few weeks Matt Cutts has said that guest blogging is dead. He then retracted his statement and said that guest blogging on high authority sites was ok(ish) but you shouldn’t be counting on those links helping you out.

Of course every SEO has hit back with their own interpretations of what this means but in the end it comes back to the old intent and scale arguments – after all Google comes down heavily on guest posts like these which use commercial anchors.





Typically these guest posts:

• are several paragraphs of text about 500 words in length.
• the page has one or two outgoing links, usually from within the author bio
• links use keyword rich anchors

Sitewide Footer Links

A common practice in the world of web design is to add a footer credit link to your design. After all you want potential customers to come and seek you out as they liked the website they were just looking at. Some designers would use commercial anchors in their footers and of course this then lead to people developing their own free WordPress themes and adding links to their money sites or their clients as seen in the recent Expedia penalty case.



One of the earliest documented Penguin penalties was due to commercial anchor text being used in WordPress Theme footer links and lead to significant traffic drops for WPMU. Recently we handled a similar case where a client had excessive footer links with commercial anchor text and we are awaiting the next Penguin refresh to see what happens next as we have made significant changes.

Press Releases

Google clearly stated that links in press releases should be nofollow. Their reasoning for this is that Press Releases are advertisements, but the other reason is that SEO’s were using it as a scalable link building technique. It was very easy to submit a press release to hundreds of different wire services online and quite often commercial anchor text was used. Many of these press release sites were then automatically syndicated to Adsense farms and various other sources.

In July 2013 Google added press releases to their list of link schemes, this has subsequently lead to many press release sites now making all external links nofollow.

Widget Links

Google has been quite clear about the position regarding Widgets, especially widgets that link to commercial pages with keyword rich anchor text. A famous case of “Widgetbait” was by Matthew Inman in 2007. Inman built a number of embeddable quizzes for bloggers which linked back to his dating website with keyword rich anchors, of course these links embedded on hundreds of blog sidebars helped him rank for all sorts of lucrative online dating keywords. When his bosses acquired a Payday Loan company they used the same tactic again, which led to a big fall out with Google and press all over the world about sneaky SEO tricks.

In Google’s Link Schemes pages gives an example of a site traffic counter with a link to a car insurance page. In a 2012 webmaster video Matt said that links in widgets should be nofollow he reiterated that statement in 2013 with potential warnings regarding infographics too…

Automated Link Building

A lot of SEO’s still use automated link building tools with a lot of success but they understand the risks of using them while most people do not. After all for just $5 you can buy a huge amount of links from Fiverr.

In the past couple of years I have seen lots of people who have had some form of automated link building carried out which has caused a manual penalty for unnatural links. It’s quite scary to think that for as little as $20 and a little naivety you can damage your site’s rankings and end up paying a small fortune to have it rectified.

Whether that is in the form of

• Low Quality Directory Links
• Excessive forum links
• Large Scale Blog Commenting
• Using a Multitude of Social Bookmarking sites

It is important to remember that any established website will have a number of unnatural links in their link profile and quite often it’s nothing to worry about but should the volumes of unnatural links outweigh the organically earned links you can be sure there will be problems ahead. All site owners need to take ownership of their link profile and understand the levels of risk their links currently carry.

10 Top Link Penalty Removal Service Providers, Pricing & Features

Since October 5th, 2012 or you can say after last Google Penguin update, every website owner, webmaster, SEOs etc. knew very well about wrath of bad or unnatural backlinks. Just after update when they saw sudden drop in Google rankings of their websites, they tried to find the answer of Why my website hit by penguin algorithm, How can my website dropped from 1st page, Was I greedy or took the advantages of more and more links? And after spending so much time, visiting many websites, consulting with many webmasters and SEO professionals, they found the answers of all of questions. YES, they were doing wrong to reach the top spot of Google SERP.

But NOW WHAT? Of course, you all want your rankings back as nowadays most of businesses depend on internet only. Some of you already tried to cope up this situation by removing links or contacting with many webmaster to remove their backlinks from directories, forums etc. For your concern only, you must know that what is unnatural back link? Low quality or spammy directory links, a link from a websites all pages which includes footer or sidebar, links from forum profiles and signatures, low quality article directories etc. These are the few examples that initiate bad link signs which invite Google penguin.

But what are the options for some business owners who don’t have knowledge about link removals. They also want their website back on Google search engine results, but possibly they don’t have that much of time to remove links, lack of knowledge, contacting with so many webmasters, keep the tracks of removals blah blah blah. THEY CAN’T do their own. They need help from some link removal service providers who they can trust, reliable and most importantly cost effective.

I’m going to review some of link removal companies as you must know about them before they took charge of drawing back the Google penguin penalty effect. So, take your time and think who and which company is going to save my website in terms of services, knowledge and pricing.

1. LinkDelete

Pricing	Minimum $97/month/website (Economical)
Removal Rate	More than 3 million links removed
Monthly Report	Yes
Support	Yes, email & live support

2. Remove’em

Pricing	Minimum $249/month/website (Expensive)
Removal Rate	Unverified
Monthly Report	Yes
Support	Email

3. Linkquidator

Pricing	Minimum $97/month/3 websites (Economical)
Removal Rate	More than 3 million links removed
Monthly Report	Yes
Support	Email

4. Recover Penalty

Pricing	Minimum $75/month/website (Economical)
Removal Rate	More than 11000 links removed
Monthly Report	Yes
Support	Email

5. Penalty Pros

Pricing	On demand/send an email for quote
Removal Rate	Unverified
Monthly Report	Unverified
Support	Email

6. Disavow This

Pricing	On demand/send an email for quote
Removal Rate	Unverified
Monthly Report	Unverified
Support	Email

7. Rmoov

Pricing	Minimum $49/month/5 campaigns (Economical)
Removal Rate	Unverified
Monthly Report	Unverified
Support	Email

8. Backlink Removal

Pricing	Minimum $397/500 links (Expensive)
Removal Rate	Unverified
Monthly Report	Yes
Support	Email

9. Delete Backlink

Pricing	Minimum $270/month/website (Expensive)
Removal Rate	Unverified
Monthly Report	Yes
Support	Email

10. Rank Rescue

Pricing	On demand/send an email for quote
Removal Rate	Unverified
Monthly Report	Unverified
Support	Email

How Link Removal Services work: Most of backlink analysis done by links coming in Google Webmaster Tools website profile but there are many other websites/companies out there which provides backlinks profile of a website such as ahrefs, MOZ, Majestic SEO, Open Site Explorer etc. Best way to audit a websites’ link profile is to combine data from webmaster tools and other sources. Most important part of audit is to verify each and every link manually, as you can’t trust blindly on online applications or software. After filtering all toxic backlinks data from link profile, they will contact every webmaster to request for removal of link from their website. It’s the most important part of link removal process as it will take days to weeks of time. Most of the times, some webmaster can remove links instantly or within few days, but what to do when you are unable to reach few webmasters or they demand hefty amount for removals. To tackle with that kind of links you have to create a text for Google’s reconsideration called DISAVOW file and after putting website URLs and links of unapproachable webmasters, you have to submit disavow file. A disavow file will take 24-48 hours to update records for a particular website profile. But it may take weeks to months of time to update all records. And, no matter how much time you devote into link removal process, penguin penalty will not lift up until next the release of next penguin update. So you have to wait for penguin refresh but manual penalty can be lifted within few days or weeks, depending upon severity. Mostly link removal companies provide end to end solutions, from finding bad links to Google re-inclusion request. Even you can hire them permanently as watchful protector who can check backlinks on regular basis.

So, this is it, choose a company wisely and depending on seriousness of penalty that can perform better in limited time and cost effective as well. Thanks for your time for my review and one more thing to website owners, have patience because you can create links anytime and quickly but removal is not a day(s) task it will take time in days, weeks and months.